What to Let Google's AI Run in Your Ads Account, and What to Keep Your Hands On
Ask Advisor and AI Max are now in most Google Ads accounts. Here is what we let them do, what we don't, and how to test them without lighting money on fire.
Insights
Notes from the operator's chair.
Short, practical writing on paid media, measurement and what Google's AI is actually doing inside your account. No hype, no recaps of press releases.