Case study · Ecommerce · United States
A natural skincare brand: Google Ads revenue doubled in the first quarter
A direct-to-consumer skincare brand was getting a great return on a tiny Google Ads budget and no growth from it. Here is what happened when JERVO took the account from maintenance to scale.
The starting point
Before June 2026 the account spent about $2,100 a month. Most of it went to brand search, which returned around fourteen dollars for every dollar spent, with a small Performance Max campaign and a shopping campaign running alongside it. That looks healthy on a report. It is also a ceiling. Brand search only reaches people who already know you, and at that budget the non-brand campaigns never had enough data to learn. In the quarter before JERVO took over, the account brought in $49,583 in revenue on $6,379 in spend.
What changed
The brief was growth. JERVO rebuilt the account around one non-brand Performance Max campaign with real budget behind it and a target return, so it could find new customers instead of recycling existing ones. Brand search was split into two campaigns so spend and return could be read separately and bid to their own targets. Shopping was rebuilt by product line, and a Demand Gen test ran against the product feed to see whether video and discovery placements could open a new source of demand.
Two of those moves did not earn their keep. The Demand Gen test returned about a dollar for every dollar spent and was shut off. The rebuilt shopping campaigns got impressions but no sales in their first weeks and were paused. Both are in this write-up because they are part of how the account got here.
The results
Comparing June through August 2026 against March through May: revenue from Google Ads went from $49,583 to $103,657, up 109 percent. Orders went from 721 to 1,468. Spend went from $6,379 to $27,258, about 4.3 times. Non-brand Performance Max alone went from $1,931 in spend and $7,932 in revenue to $13,671 in spend and $30,742 in revenue.
The number to be honest about is return on ad spend. Blended ROAS came down from 7.8x to 3.8x. That is what scaling looks like when the starting point is a small, brand-heavy account: the cheapest sales get bought first, and every dollar after that costs more. The question is never whether ROAS fell. It is whether the extra revenue was worth the extra spend. Here, an additional $20,879 in spend brought in an additional $54,074 in revenue, about 2.6x on the added dollars. That incremental return is the number the client is actually paying for.
What's next
The next quarter's job is holding that incremental return as spend grows: tighter bidding on brand search so it stops paying for clicks it would get anyway, a cleaner product feed for Shopping, and more budget to non-brand only while it keeps paying.